I recently visited Florida to photograph a wedding. While there, Arielle (a Florida resident) reached out to inquire about photographing a branding session for her while I was in town. She had started a podcast and was in need of photos to incorporate into her site and social media. I absolutely adore shooting branding sessions. But I was even more excited because I’ve worked with Arielle a few years ago and had blast, so I knew this one would be just as fun!

What is a Branding Session?

Your brand is the image your audience has of your business. So a branding session just helps portray the image that you want the public seeing.

There are many reasons to do a branding session:

1. It is a way to promote your product or service.
2. These sessions help others understand what you do or what you’re selling.
3. Want to find the right people who might or will love what you do or sell? Who want or need what it is that you’re offering? Well, branding sessions are a way to attract your ideal audience.
4. They are a way to make your business stand out from other businesses.
5. It’s a way to empower you as a business owner.
6. Represent who you are both professionally and personally.
7. Make your ideal clients fall in love with your authentic self and brand.

I know for myself, branding sessions are a way for my clients to connect with me. Without a connection, I cannot successfully photograph a person, family, couple, or furbaby. And they cannot feel 100% themselves and be comfortable throughout our time together. So I stay true to myself and post photos that represent who I am and what I do, and hope that they love me and my art!

Elevate Love

Now that we have discussed branding sessions, let’s get to Arielle!

Arielle is a confident, take-action, energetic, yet calm type of gal. She’s quick to connect with people and is truly empathetic. In short, she’s easy to love!

So it only makes sense that she would have a podcast about love.

As the description for her podcast says:

“Let’s dive into love! It’s time to take the wheel and start loving more, because loving more allows you to live more. Relationships … we all need them and want to have them; it’s what connects us in this world! Your host Arielle Leavitt features interviews with couples, singles, experts and talk about her own dating life. Together we will explore the ups and downs that all relationships have and how they are handled in a loving manner.”

So for her branding session, we wanted to represent Arielle and who she is. She is laid-back, welcoming, outgoing, relate-able, down-to-earth, chic, fun, playful, and just easy to talk to. By showing these traits in her photos, people see who she is, can relate to her, and makes it easier for her participants to open up and share their stories with her.

Plus, let’s be honest, it also makes you want to listen to her podcast! Who wants to listen to a boring, unrelate-able, and rude person? Not me!

So go ahead and head over the Arielle’s Elevate Love podcast – you don’t want to miss out!!!

And if you’re looking to do a branding session and want a consultation on how we can attract your ideal audience and best represent you and your brand, contact me! I’d love to help you!